We support emotional and psychological health practitioners who have been in practice for a while — and aren't experiencing the results, freedom, and fulfilment they were hoping for.

We support, educate, and empower you to build the systems, financial confidence, and business mindset to create a sustainable, thriving private practice.

You're good at helping your clients — but that doesn't mean the business side feels clear, calm, or sustainable.

You may be carrying too much admin, avoiding the numbers, second-guessing your fees, struggling to create steady referral flow, or wondering why a practice built around meaningful work still feels heavy.

You shouldn't have to choose between being an ethical, client-centred practitioner and building a practice that properly supports your income, energy, values, and life.

Practice Freedom helps you step back, see your practice clearly, and make practical changes — so your business becomes easier to understand, easier to manage, and more aligned with the future you want.

Sam Mitchell

Welcome.

I'm a registered integrative psychotherapist with 30 years in private practice, specialising in attachment-informed and transpersonal EMDR. My work has always reached beyond the therapy room — teaching, coaching, mentoring and supervising practitioners over many years.

I run my own practice in Aotearoa, internationally (EMDR intensives) and online. It's my passion to support private practitioners to be supported and successful in their work. I am also the founder and director of Your Focus Ltd.

My vision is to empower, guide and support clinicians to not only be in practice, but to be running a business that is aligned with their values and grounded in solid business skills that, once in place, will enable them to get on with doing the work they love — knowing they have a sustainable, profitable and enjoyable private practice.

Ms Sam Mitchell
PBANZ · APANZ · EMDRAA · Dip Teaching
Where to go from here

Four options to connect with us and learn more.

Free Practice Clarity Snapshot

We've created a free practice health check — a practical, non-judgmental way to understand what is working, what is creating pressure, and what may need attention if you want your practice to better support your income, values and life.

Take the snapshot →

The Newsletter

Get ideas for building a practice you love. Tips, updates, early-bird specials, new offerings, free resources and practice tips, straight to your inbox. No spam, ever.

Subscribe →
The course

My Practice Reset Course

Be part of the first My Practice Reset early cohort offering. You'll work through the foundations of a clearer, calmer, more sustainable practice — with early access to the course, practical tools, and more direct input from Sam. Your feedback will help shape the course.

Explore the course →

The Clarity Call / Chat

Talk through where your practice feels stuck and what needs attention next. A clarity conversation helps you identify the pressure points in your practice, ask questions, and decide the most useful next step for building a practice that better supports your life.

Book a call →